Supplement check
Two hemp gummy brands sold to Australia from two different domains. Same 800 mg on the label, same 30 gummies, same strapline word for word, and a price ladder that matches to the cent across all three tiers. Both checkouts also arrive with the automatic refill box already ticked for you.
Every figure below was read on 2 September 2026 from each seller's own checkout, its page source and the order endpoint that fills its price boxes.
Read this before you pay
On both checkouts, directly under the CVV field, sits a consent line for a recurring refill service. It is not offered to you as a choice to make. It is already selected, and staying enrolled is what happens if you do nothing.
CVV: [ ••• ]
<input type="checkbox" id="refill" checked="checked">
That attribute, checked, is the whole point. Untick it before you submit unless you want the refills.
Worth being precise about what this is and is not. The order endpoint behind both checkouts reports the bottle packages themselves as one time purchases, with a recurring amount of zero. The refill service is a separate enrolment layered on top of that purchase, and it is the one that is pre selected. Both statements are true at the same time, which is exactly why the box is easy to miss.
The signature finding
Wilder Leaf Co.
thewilderleaf.com
Vital Hemp
thevital-hemp.com
Ten rows, ten matchesDifferent brand, different domain, different bottle art, different SKU numbers. Everything a buyer would compare is the same.
The three strapline words are the tell. Both bottles carry the same three lines in the same order: new formula, therapeutic grade, tasty and relaxing. Therapeutic grade is a marketing phrase with no regulatory meaning attached to it, in Australia or anywhere else, and it appears identically on both.
The price, read carefully
Each tier card shows a per bottle price with an asterisk. The footnote explains it: the figure is the average price per bottle across the total number of bottles in the package, free ones included. Work it back to the bottles you actually pay for and the number changes a lot.
| Tier | Total | Shown per bottle | Bottles paid for | Per bottle paid |
|---|---|---|---|---|
| Buy 2 bottles | 243.90 AUD | 121.95 | 2 | 121.95 |
| Buy 2 get 1 free | 299.85 AUD | 99.95 | 2 | 149.93 |
| Buy 3 get 2 free | 369.75 AUD | 73.95 | 3 | 123.25 |
The crossed out retail figure is not constant across the three tiers. It reads 121.95 on the two bottle card, 136.00 on the three bottle card and 113.00 on the five bottle card. A reference price that changes depending on which package you look at is not describing the product's normal price, it is filling a slot. On the two bottle tier the endpoint also returns a saving of exactly zero, so that tier carries no discount at all.
The tier
Best reason to pick it
AUD, free shipping, the smallest purchase either seller allows
Buy 2 get 1 free
AUD, works out at 149.93 for each bottle you actually pay for
Cheapest average
AUD, 123.25 for each bottle you actually pay for
The guarantee is 60 days. Neither seller publishes a serving size, so a 30 gummy bottle could be a month or a fortnight and nobody can tell you which. Five bottles is a large bet on a product whose 800 mg figure is never attached to a named substance. The two bottle tier is the smallest either checkout will sell you, and it is the only one where the per bottle number on the card is the per bottle number you pay.
Get My Wilder Leaf Gummies → Get My Vital Hemp Gummies →Left out on purpose
Each item was looked for on both checkouts, in both page sources, and in the product records both order endpoints return.
Not for you if
Questions
They are sold as separate brands from separate domains with separate SKU numbers, so on paper they are two products. Everything a buyer compares is identical: 800 mg, 30 gummies, the same three line strapline, the same 60 day guarantee, and the same three prices of 243.90, 299.85 and 369.75 AUD.
Yes. On both checkouts the consent line sits under the CVV field and its input carries the checked attribute in the page source. Leaving it alone enrols you in the refill service. Unticking it before you submit is what keeps the order a one off.
Checked on 2 September 2026 through each seller's own order endpoint: two bottles for 243.90 AUD, three for 299.85 AUD and five for 369.75 AUD, with free shipping on every tier. The figures are identical for Wilder Leaf and for Vital Hemp.
Because the shown figure averages the free bottles in. The footnote on both sites says prices indicated are the average price per bottle for the total number of bottles in each package. On the buy two get one free tier that turns a shown 99.95 into 149.93 for each bottle actually paid for.
Neither label says so. Both bottles read hemp and carry an 800 mg figure with no substance named next to it, and neither checkout publishes an ingredient list. Anyone buying these specifically for cannabidiol has nothing published to confirm it is present.
Nothing defined. It is a marketing phrase with no regulatory standard behind it, and it appears word for word on both bottles alongside new formula and tasty and relaxing.
Both funnels advertise a 60 day money back guarantee. Neither publishes a return address, a restocking condition or whether opened bottles are covered, so those terms would need to be confirmed with support before relying on them.